Guides for app screenshot design

Design tips, tool tutorials, and industry notes to make your store listing shine

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Screenshot design, icon tips, ASO, and more

Sizes & Review

Subscription & Paywall Screenshots: App Store Compliance Without Killing Conversion

How to show subscriptions on App Store screenshots without misleading pricing: Review Guidelines themes, total billing clarity, trial honesty, and creative patterns that still convert.

1080 x 1920
Screenshot Design & Conversion

Localizing App Screenshots Beyond Translation: A Cultural Adaptation Guide

How to adapt App Store and Google Play screenshots for each market: layout for text expansion, cultural imagery, currency and units, compliance, and a reusable localization pipeline.

ASO

Apple Ads + Custom Product Pages: Align Screenshots With Search Intent

Match App Store Search Ads creative to Custom Product Page screenshots: keyword themes, ad variations, deep links, localization, and first-frame rules that improve relevance and conversion.

NEW
ASO

App Store Product Page Optimization: Screenshot A/B Testing That Ships

A practical guide to Apple Product Page Optimization (PPO): treatments, traffic split, App Review for metadata, screenshot hypotheses, and how PPO differs from Custom Product Pages.

ASO

Google Play Store Listing Experiments: A Practical 2026 Guide

How to A/B test Play screenshots, icons, feature graphics, and listing text with store listing experiments—setup, metrics, sample size habits, and screenshot creative patterns that actually move install conversion.

ASO

Custom Product Pages on the App Store: Keyword Assignment for Different Intents

Use App Store Custom Product Pages with keyword assignment to match search intents to unique creatives, deep links, and measurement.