
"Let's start with some painful numbers: according to figures attributed to Huawei Developers, search accounted for 48% of downloads on Huawei AppGallery in 2025, making it one of the most complex stores in China in terms of ranking factors."
In other words, whether users can find your app, and whether they download it once they do, is half decided by Huawei's search algorithm.
For overseas developers: Huawei AppGallery (华为应用市场) is preinstalled on Huawei and Honor-era devices and is one of the largest Android app stores in mainland China, where Google Play isn't available. It's also the store for HarmonyOS, Huawei's own operating system.
Anyone who does ASO knows Huawei's rules are completely different from Apple's or Tencent MyApp's: it has its own ranking logic, its own review process, and even "hidden bonus points" from the HarmonyOS ecosystem. Many developers have stumbled here: keywords indexed, then rankings dropped; reviews boosted, then down-ranked…
This article covers the underlying logic, practical techniques and pitfalls of Huawei ASO in one go. 70% hard information + 30% hands-on experience, ready to use as soon as you've read it.
Editor's note: Huawei does not publish its ranking formula. The traffic shares and weight percentages below are the original author's estimates and observations; treat them as directional.
With so many Android stores in China, what makes Huawei special?
| Dimension | Huawei AppGallery | Other Android stores |
|---|---|---|
| Search weighting | Keyword match + user behavior, both heavily weighted | Lean toward download volume |
| Ecosystem | Deeply tied to HarmonyOS, with a bonus for native apps | No special ecosystem weighting |
| Review strictness | Very high, with 50+ rejection reasons | Relatively relaxed |
| Rating system | Real users weigh heavily; fake reviews get caught | Some room for review farms |
Huawei's users have a distinctive profile: strong spending power, high willingness to pay, frequent phone upgrades (Mate and P series users). That means if you optimize well on Huawei, the users you acquire may be the highest quality of any channel.
AppGallery's main traffic entry points:
Search is the most predictable source: optimize keywords, users find you, and you have a chance at the download. Recommendation slots and charts carry much more operational uncertainty.
Many developers think ASO is just tweaking keywords.
On Huawei, ASO is worth far more than that:
Core point: Huawei ASO isn't a nice extra; it's infrastructure for acquiring quality users.
Huawei's ranking algorithm has three parts: metadata, user behavior and ecosystem fit. They form a loop and influence each other.
┌─────────────────────────────────────────────────────────┐
│ Huawei ranking weight loop │
│ │
│ ┌──────────┐ impressions ┌────────────┐ │
│ │ Metadata │ ───────────→ │ User │ │
│ │(keywords) │ │ behavior │ │
│ └────┬─────┘ │(downloads/ │ │
│ │ │ retention) │ │
│ │ └────┬───────┘ │
│ │ taps/downloads │ retention/activity │
│ └──────────←───────────────┘ │
│ weight increases │
└─────────────────────────────────────────────────────────┘
Impressions → taps → downloads → retention → higher weight → more impressions
| Factor | Share | Notes | Difficulty |
|---|---|---|---|
| App name / title | 30% | Core terms first; the primary entry point for search matching | ⭐⭐ |
| Backend keyword field | 20% | Adds long-tail and semantic terms; not displayed but counts toward matching | ⭐⭐⭐ |
| App description | 15% | First 200 characters are key; 3–5% keyword density | ⭐⭐⭐ |
| Ratings and reviews | 15% | Genuine positive reviews mentioning keywords get extra weight | ⭐⭐⭐⭐ |
| Downloads / activity / retention | 10% | Downloads, day-3/day-7 retention, uninstall rate | ⭐⭐⭐⭐⭐ |
| HarmonyOS ecosystem fit | 10% | New in 2026! Bonus for HarmonyOS native + multi-device support | ⭐⭐ |
The app name is the first signal Huawei's algorithm uses to identify what your app is.
Key points:
Brand – core feature term – scenario term❌ Bad example:
XX视频播放器下载工具箱美化版
("XX Video Player Downloader Toolbox Beautified Edition": stuffed, no clear core term)
✅ Good examples:
夸克 - 极速浏览器
("Quark – Fast Browser": brand + core term first)
腾讯视频-HD-高清追剧神器
("Tencent Video – HD – High-Definition Binge-Watching": brand + device + scenario)
Users can't see this field, but the algorithm reads it. Many developers ignore it and waste 20% of their weight.
Rules:
Example (utility app):
华为助手,桌面美化,手机主题,壁纸锁屏,快捷工具,系统优化,实用工具
(Huawei helper, home screen customization, phone themes, wallpaper & lock screen, shortcut tools, system optimization, utilities)
The description is a "double battlefield": it's read by the algorithm (keyword matching) and by people (conversion).
Golden rules for Huawei descriptions:
Template (an 800-character description framework):
[Opening – pain point + solution]
Still struggling with XX? "App Name" solves it in one tap!
[Core features – one long-tail term per paragraph]
1. Feature one name (with keyword)
Details...
2. Feature two name (with keyword)
Details...
[User reviews – social proof]
⭐⭐⭐⭐⭐ "A genuine user review: XX feature worked great for me" — Mr. Zhang
[HarmonyOS support – a 2026 bonus, only if true for your app]
✅ Built natively for HarmonyOS, works across all your devices
✅ Multi-device collaboration, seamless switching between phone and tablet
[Closing – call to action]
Download now and get more done!
This is the hardest dimension to optimize and the biggest test of your operations skills.
Key metrics (author's benchmarks):
How to improve:
According to the author, this is a new weighting dimension in Huawei's 2026 algorithm, and one many people haven't noticed yet.
HarmonyOS bonus points:
Advice: only claim HarmonyOS capabilities your app actually has. The original author suggested Android-built apps tick "supports HarmonyOS features" and add HarmonyOS wording to their descriptions anyway; misleading metadata can get you rejected or penalized, so build the real support first. For filing requirements, see the HarmonyOS app filing guide.
Huawei naming rules:
Naming formula:
Brand name + separator + core feature terms (1–2) + scenario term (optional)
Three-step naming method:
Comparison:
| App type | ❌ Weak name | ✅ Strong name |
|---|---|---|
| Browser | "Fast browser, video player, download tool" | 夸克 - 极速浏览器 ("Quark – Fast Browser") |
| Weather | "Weather forecast calendar almanac" | 墨迹天气-精准预报 ("Moji Weather – Accurate Forecasts") |
| Finance | "Borrow money loans credit card repayment" | 省呗-智能还款管家 ("Shengbei – Smart Repayment Manager") |
The intro on Huawei has two layers:
Strategy:
Example:
First 20 characters: 极速省钱的信用卡还款助手 ("A fast, money-saving credit card repayment helper")
Full version: 极速省钱的信用卡还款助手|智能账单分析|多卡管理
("A fast, money-saving credit card repayment helper | Smart bill analysis | Multi-card management")
Key points:
Layered keyword strategy:
| Tier | Share | Traits | Examples |
|---|---|---|---|
| Core terms | 20% | High volume, high competition | browser, weather, borrow money |
| Long-tail terms | 60% | Medium volume, precise | credit card repayment, smart bills |
| Scenario terms | 20% | HarmonyOS-specific, niche scenarios | HarmonyOS native, cross-screen sync |
Structured format:
[Paragraph 1: pain-point hook] (100 characters)
Problem + your solution + core keyword twice
[Paragraphs 2–4: features] (150 characters each)
One feature per paragraph + one long-tail keyword + text with images
[Paragraph 5: testimonials] (100 characters)
2–3 genuine reviews that mention keywords
[Paragraph 6: HarmonyOS] (80 characters)
Supported capabilities, for ecosystem weight
[Paragraph 7: call to action] (50 characters)
Download prompt + limited-time perk (optional)
| Device | Resolution | Format | File size |
|---|---|---|---|
| Phone / tablet / watch | 216×216 px | PNG (recommended) or WEBP | PNG ≤500KB, WEBP ≤100KB |
| Smart screen (TV) | 307×172 px | PNG/JPG/WEBP | ≤2MB (PNG/JPG), ≤100KB (WEBP) |
Icon design tips:
| Device | Count | Resolution | Ratio |
|---|---|---|---|
| Phone / tablet (landscape) | 3–5 | 1280×720 | 16:9 |
| Phone / tablet (portrait) | 3–5 | 720×1280 | 9:16 |
| Watch | 4–8 | 840×840 | 1:1 |
| Smart screen | 5–8 | 1920×1080 or 1280×720 | 16:9 |
For other Chinese stores' sizes, see China app store screenshot sizes.
Screenshot plan:
First 3: core features (user pain point + the result)
4th: positive reviews / data (social proof)
5th: call to action (download now)
For each screenshot:
| Type | Resolution | Length | Format | Size |
|---|---|---|---|---|
| Intro video (landscape) | 1280×720 | 15s–2min | MOV/MP4 | ≤500MB |
| Intro video (portrait) | 720×1280 | 15s–2min | MOV/MP4 | ≤500MB |
| Recommendation video (joint-operation apps only) | 1600×1200 or 1200×900 | 15s–2min | MOV/MP4 | ≤500MB |
Video structure:
First 5s: pain point (resonate with users)
5–20s: feature demo (core actions)
20–30s: proof (user reviews / data)
End: call to action (download now)
❌ Common rejection reasons:
✅ Tips for passing review:
Ratings make up about 15% of Huawei's weighting, but their impact goes further:
Huawei's review moderation is famously strict:
Strictly prohibited:
Huawei provides an in-app rating SDK that you can integrate and trigger at the right moments:
When to trigger:
Prompt wording:
"How was your experience with [XX feature]? If you're happy, we'd love a 5-star review~"
(Gentle, not forced, no rewards promised)
When asking for reviews, you can gently invite users to mention features:
❌ Wrong:
"Write 'XX feature is great' in your review and send a screenshot for cashback"
(This is a violation and will get you down-ranked)
✅ Right:
"If our XX feature helped you, feel free to share in the reviews~"
Reply to all reviews promptly (especially negative ones):
Reply templates:
| Review type | Reply template |
|---|---|
| 5 stars | "Thanks for your support! We'll keep improving to give you an even better experience~" |
| 4 stars | "Thanks for the 4 stars! What could we do better? You can reach support at: xxx" |
| Negative | "Sorry for the bad experience. We've logged your feedback and will fix it in an upcoming version. For urgent help, contact: xxx" |
If you get clearly malicious negative reviews (such as competitor review farms or extortion), you can appeal:
Where to appeal:
What to include:
App name + APP ID + screenshots of the reviews (including user nicknames and times)
+ grounds for appeal (e.g. several similar negative reviews within the same period, clearly a coordinated attack)
What is the HarmonyOS section? A dedicated showcase in AppGallery for HarmonyOS native apps and apps supporting HarmonyOS features, with extra traffic.
Entry criteria:
| Criterion | Notes | Priority |
|---|---|---|
| HarmonyOS native development | Built with the HarmonyOS SDK | Required |
| Atomic services | Supports service widgets / cards | High |
| Distributed capabilities | Supports cross-device collaboration | High |
| Multi-device support | Phone + tablet + car, etc. | Medium |
Apps that aren't fully native can still earn some weight, provided the support is real:
Description wording (use only what's true for your app):
✅ Built natively for HarmonyOS, works across all your devices
✅ Distributed technology syncs data across devices automatically
✅ Service widgets for one-tap access
✅ Multi-device collaboration across phone, tablet and car
How big is Featured traffic? According to figures attributed to Huawei, featured apps can get 100,000 to 1,000,000 impressions a day, equivalent to tens of thousands of RMB in CPD spend.
App quality
Assets
Versions
Partnership programs
| Channel | Entry | Best for |
|---|---|---|
| Huawei Developers website | Campaign applications | Quality apps with a new version |
| Huawei Yaoxing program | Separate application | Innovative and new-technology apps |
| Joint operations | Business partnership | Games, high-quality paid apps |
AppGallery Connect (AGC) is Huawei's developer console, and it's very capable.
| Module | What it does | Value for ASO |
|---|---|---|
| Analytics | Impressions, downloads, retention | Validate your optimizations |
| Keyword analysis | Keyword search volume and competition | Keyword selection |
| Review management | Reply to reviews, read feedback | Maintain ratings |
| Distribution | Set regions, release versions | Fine-grained operations |
| A/B testing | Test conversion of different assets | Optimize assets |
1. Keyword analysis
2. Review data export
3. Version update strategy
Huawei's review is famously strict. Here are the top 10 rejection reasons:
| Rank | Reason | Fix |
|---|---|---|
| 1 | Non-compliant privacy policy | Improve the privacy pop-up and policy content |
| 2 | Unreasonable permission requests | Request only what you need and explain why |
| 3 | Crashes | Test thoroughly before submitting |
| 4 | Incomplete features | Make sure core features work |
| 5 | Missing qualification documents | Prepare software copyright and other documents in advance |
| 6 | Non-compliant app name | Match the software copyright; no sensitive words |
| 7 | Non-compliant screenshots | Use real, clear screenshots |
| 8 | Prohibited content | Self-check for sensitive content |
| 9 | Non-compliant ads | Display ads properly |
| 10 | Version number issues | Make sure it increments |
Strictly prohibited:
Correct example:
✅ Name matching the software copyright + feature term
✅ Example: 得到-知识就在得到 ("Dedao – Knowledge Is in Dedao")
What is a package name conflict?
The package name is your app's unique identifier, usually in the format com.company.appname.
Conflict scenarios and fixes:
| Scenario | Cause | Fix |
|---|---|---|
| "Package name already in use" | Someone registered it first | Appeal to Huawei or change the package name |
| Removal notice | Package name similar to someone else's | Change the package name and republish |
| Conflict after an update | Signature mismatch | Make sure you use the same signing certificate |
Where to appeal:
Appeal materials:
1. Software copyright certificate (proving your rights to the name)
2. Developer account information
3. A detailed explanation (where the package name comes from)
Normal review time: 3–7 business days
When you can request expedited review:
How to request it: contact Huawei through the official developer support channels, explaining the reason and providing supporting evidence.
Tips for a higher pass rate:
For China's filing requirements, see the Android app filing guide.
□ App name: core terms first, core keywords within the first 16 characters
□ App name: brand + separator + feature term
□ App name: no special characters, no sensitive words
□ One-line intro: core value proposition in the first 20 characters
□ One-line intro: 80 characters in total, with long-tail terms
□ Backend keyword field: filled to 90–100 characters
□ Backend keyword field: English commas, no spaces
□ Backend keyword field: 3–5 core + 8–10 long-tail + 3–5 scenario terms
□ Description: core keywords 2–3 times in the first 200 characters
□ Description: 3–5% overall density, no stuffing
□ Description: structured, with lists / emphasis
□ Description: HarmonyOS support stated (2026 bonus, if true)
□ App icon: 216×216 px, PNG, ≤500KB
□ App icon: clean and clear, no text, highly recognizable
□ App icon: suits Huawei's premium users
□ Screenshots: 3–5, real interface, no status bar
□ Screenshots: core features in the first 3
□ Screenshots: reviews / call to action in the last 2
□ Screenshots: no other platforms' logos, no infringing content
□ Video (optional but recommended): 15–30s, MOV/MP4
□ Video content: pain point in the first 5s + features + review proof
□ Huawei in-app rating SDK integrated
□ Prompt triggers: after core features, after version updates
□ Prompt frequency: ≤3 times a year per user
□ Wording: gentle and natural, no rewards promised
□ Review replies: reply to all reviews within 24 hours
□ Negative reviews: apology + solution + contact details
□ Malicious reviews: collect evidence and appeal to Huawei
□ Review monitoring: check review data daily
□ Software copyright certificate: name matches the app name
□ Privacy policy: standalone, accessible URL
□ User agreement: complete and compliant
□ Permissions: purpose explained for each
□ App testing: install, launch and core features all work
□ Version number: incremented
□ Screenshots: real and clear, nothing false
□ Keywords: no absolute claims, no sensitive words
□ HarmonyOS: relevant features ticked (if applicable and true)
□ Materials: special qualifications ready (if needed)
To check screenshot files against store specs, use the screenshot compliance check.
□ Update every 3–4 weeks
□ Optimize keywords and description with each update
□ Review AGC analytics weekly
□ Analyze competitors' keyword strategies regularly
□ Monitor rating trends and handle negative reviews promptly
□ Follow official Huawei policy updates
□ Try applying for Featured placement
□ Explore the HarmonyOS section's entry criteria
For Huawei ASO, remember this "three-ring model":
┌─────────────┐
│ Get found │ ← Keyword optimization (name + keywords + description)
│ (exposure) │
└──────┬──────┘
│
┌──────▼──────┐
│ Get installed│ ← Conversion optimization (icon + screenshots + ratings)
│ (conversion) │
└──────┬──────┘
│
┌──────▼──────┐
│ Get kept │ ← Retention (product experience + iteration)
│ (weight) │
└─────────────┘
The underlying logic of Huawei ASO:
All three matter, and each depends on the others.
Final reminders:
Good luck with your Huawei ASO, and may your user numbers soar!
References cited by the original author: Huawei Developers website, AppGallery Connect developer documentation, 2026 Huawei AppGallery review guidelines